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Whenever we say we’re talking about ourselves, we’re revealing something about ourselves. But it’s how we reveal it.
But when we ask our readers, “How’d you like this blog post we just did?” “How’d you like what I just did?” “How did you like what I just wrote?” We think we’re asking them about them. But we’re really asking them about ourselves.
And we need to be really careful that we know the difference.
Let that resonate in your head for a few minutes. You see, it really is about you. Whether you write poetry, or humor, or tips on better blogging, it can only come from what is within you, what is part of you. Even if your blog is about making money by blogging, it comes from what you bring to the table.
What does this mean to you? Be knowledgeable. Know your subject [If you write a "personal diary", know yourself. If you don't, ask around. Someone around you may have a few clues]. Work on your craft. Better blogging is really about YOU.
-Mike Riley
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