For about two years now, I've put together a mildly-successful blog (AFTER MIDNIGHT; look for widget/link on right-hand column), along with some riduculously-UNSUCCESSFUL ones [why dig up the past?}. I don't know that I have the right to call myself a blog "expert", but I do know what I like - and don't like. I believe my "likes" are a matter of personal taste; my "dislikes", however, hopfully reflect fixable issues with the blog in question. Here are some of those "pet peeves":
*Spelling/Mis-used words: This one goes back, no doubt, to my school days, when points were taken off writing projects for misspellings. In the "SpellCheck" era, such mistakes are just INEXCUSABLE. Besides, a correctly-spelled postings makes its writer look more intelligent and in control of the topic. A simular peeve is the mis-use of words ("their" for "there" is one example). This is a harder matter to correct; perhaps a future posting will adress this?
*Illegible Blogs: This usually comes down to one or two issues; either the blog's color scheme does not allow for easy reading, or the type face is too darn small. A blog's color design is a key part of its overall "look". It usually comes down to the taste of the blog's creator. As such, criticism of such matters can come off like criticism of the blogger's first-born. But you're doing the blog for a reason. You want it TO BE READ. A survey I saw not too long ago noted that black-on-white is the easiest read of any color combination [flying in the face of this fact, AFTER MIDNIGHT is white-on-black. But the contrast shows the copy quite well, I believe. At least no one has complained about it yet]. As to text size, I think this shoes the problem nicely. As a blogger in his 50's, I really can't read the smaller type faces easily. If I can't read it easily, why would I struggle to try?
*Blogs that take forever to download: I do most of my blogging and reading of blogs at work. Here, we have T1 lines, bringing the Internet into our computers at near top speed [I don't know the technology well enough to explain it. Let's just say it's DADBUM fast]. Yet many blogs take forever to download. Usually, these blogs are over-laden with widgets or other gimmicks. Again, it's a taste issue; but people don't want to wait for your page to download. Reduce the number of widgets, and your download speed will almost certainly increase.
I know I've only mentioned three "peeves". Frankly, though, those are the main issues I have with blogs. If I'm interested in the topic, I can usually sit through observations on it, whether or not I agree with the blogger's viewpoint. If I'm not interested, I probably won't read it anyway. If we as bloggers can try to address these areas, though, it would almost certainly make blogs better.
-Mike Riley
Wednesday, February 20, 2008
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